In Kenya, Mobile Data is King

In fact, about 99% of all (actual) internet subscribers in the country get online via GPRS/EDGE and 3G on their mobile devices:

The distribution is lop-sided with the vast majority of these users being Safaricom subscribers, although it should be noted they did have a 7 year lead on the other mobile service providers to lay out their infrastructure and sign up eager customers:

Bharti Airtel will likely gain market share once they begin offering 3G data connectivity in March and with their Sh1/min promotional tariff offering, that’s riling up Safaricom’s chief, they’re bound to sign up quite a few new and disgruntled subscribers. Continue reading