FortySouth

Every once in a while an ad hits the tubes that just has this intangible sense of genius. Debuting during Super Bowl XLIV (Who Dat!), the 30 second Old Spice spot is curiously captivating, its unraveling totally unexpected and Isaiah Mustafa’s delivery is right on the money. The great thing about it is that the marketing gist appeals to women and chides men alike, to ascribe to astute manliness, man.

Well, if you haven’t seen it yet, or need another run:

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