Bing Is Now Google

So after a sting operation by Google over several months, Bing was outed as having copied their search results. As a regular Joe User of Google’s search engine, I find the spat mildly amusing and perhaps a kink in Bing’s armor. The evidence against them was rather compelling and they certainly didn’t deny it (snooping on Google’s activity via customer click-stream data from IE8+Bing toolbar).

In the back and forth and back, rather testy at times, this comment from Bing’s response pretty much nailed it:

Mr.Wheeler, Yes, I copied John’s answers, but that is only 1 of the 1000 people I usually copy from, and remember, he copied ALL his answers from a textbook!! (by studying day & night – but I dont have time to do all that) I am the underdog, so I use all the tools available at my disposal to come up with the answers – as we all should.

Everyone copies, I have been since 2005, so It was interesting to watch the level of protest and feigned outrage from John. One wonders what brought him to a place where he would level these kinds of accusations.

Clearly that’s a question that will continue in heated debate as long as there is Exams

Google offered an engineer with data to prove their claims, the guy responsible for their search algorithm no less. Bing should have countered the accusations, not with corporate responses muddled with marketing spin and ad hominem attacks, but with technical data to disprove it. In the credibility game, the message, as well as the messenger matters.